With a market share of
27%, Ashok Leyland, the Hinduja Group flagship in India, is the
second largest player in the Indian commercial vehicle. The major function
of this company is to manufacture commercial vehicles and spare parts. This
also specializes in making special engines for industrial, marine
requirements, genset and other automobile spare parts.
In 1948, Mr. Raghunandan Saran founded
Ashok Motors in Madras (which is now Chennai), for the assembly of Austin
cars. British Leyland picked up an equity stake, in 1955, and the company's
name was changed to Ashok Leyland. In 1987, the Hinduja Group and Iveco, the
commercial vehicles arm of Fiat of Italy, gained a controlling stake in
Ashok Leyland was the first Indian automobile company to get ISO 9002
certification in 1993. The more comprehensive ISO 9001 certification came in
1994 and QS 9000 in 1998. In 2002, all the Ashok Leyland vehicle
manufacturing units received the ISO 14001 certification.
Ashok Leyland has established a tradition of technological leadership and a
strong reputation for product reliability with the help and support of
global technology leaders like HINO Motors and The ZF Group. The wide array
of products includes : 18-82 seater single and double decker buses, Haulage
vehicles in capacities ranging from 7.5 to 49 tonnes, Vestibule buses,
Diesel engines for industrial, marine and genset applications.
With its six manufacturing units, the
company can produce 77,000 vehicles and 87,000 engines annually. The gross
turnover of Ashok Leyland in 2007-08 was above Rs. 89 billions. This was a
growth of 30% over the last turnover of Rs. 60 billions.
Total sales value of the company has reached
83,307 vehicles during 2007-08. In its main domain of M&HCV, it posted a
17.6% growth in the domestic market, whereas the total industry volume grew