Ashok Leyland Unveils Limited Edition of SCV ‘Dost’

Ashok Lyland SCV Dost

Ashok Lyland SCV Dost

Today Ashok Leyland unveiled the limited edition of latest Small Commercial Vehicle (SCV) ‘DOST’ on its first anniversary.

The New DOST (SCV) equipped with new features, would be immediately available in all 45 touch-points across the country, Ashok Leyland Vice-Chairman V Sumantran told reporters after unveiling the anniversary edition. The New DOST (SCV) would be priced Rs. 15,000 higher at Rs. 4.78 Lakh (ex-showroom- Chennai) than its existing model.

“We felt to introduce something special (to our customers) on this special occasion. And therefore, the first Anniversary edition. Today is the birthday of DOST,” said V Sumantran said.

The company, since DOST’s launch, has sold 20,479 units and is the market leader in eight states with a share of 31 per cent in eight states where it was launched, said V Sumantran.

The distribution network would be taken to 89 by end of this fiscal, Ashok Leyland, Executive Director – LCV and Defence, Nitin Seth said on their expansion plans.

According to him, the company which initially produced 200 units of DOST, at its manufacturing facility in Hosur in Tamil Nadu. The plant is running in two shifts and expected to read 55,000 units in the next fiscal.

V Sumantran said “they would be taking up the market presence of DOST to 11 states by this year-end.”

At present, DOST is present in eight states. “At the time of launch, we introduced it in six states. We added Chhattisgarh and Rajasthan in the last quarter. We are looking at (entering) Madhya Pradesh, National Capital Region and Uttar Pradesh down the year,” he said.

Resourced