Volkswagen has launched new ad campaign on this festival Diwali. To expand its business and increase the sales on its passenger vehicles now Volkswagen has decided to launch an ad campaign which will help to increase sales in the last of the year 2012. Volkswagen is running throughout the month, where customer who book Polo or Vento are asked three questions at the tiem of booking. If answer will be correct, then that customer will entered into a lucky draw, with a free Polo and Vento up for grabs.
Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, spoke about this novel enterprise – He said “We are extremely excited about this unique campaign where we have been able to effectively convert a static medium into a dynamic one across our key markets.”
Expanding an innovative ads will leave a long lasting impression and Volkswagen will do it all again with this campaign splattered across the country. During the November, all brands promotional content will be visible everywhere – from conventional newspaper spreads, to parking lots and even movie tickets.