Technology, for cars or for any other
automated innovations, is a constantly evolving concept. No two consecutive
years ever see one single car technology trend doing the rounds in the
automobile industry. There is always something new coming up in the form of
an auto model. Be it a car, motorbike or any other vehicle, car enthusiasts
always have something new to revel at.
Recently, a lot of happenings in the car technology arena have kept the
global auto market abuzz. Digital technology has largely taken over the
automotive industry. With each auto model year, vehicle manufacturers are
coming up with more sophisticated digital systems addressing vehicle safety,
infotainment, and telematics. Computer in various forms is becoming an
integral part of a motor body. You find them almost everywhere- inside the
passenger cabin, or under the hood of a car or any other vehicle. No wonder,
automobiles today are increasingly being recognized as modern computers
Following are the four major areas where automotive
is making great progress:
- Powertrain and Safety: Engine Management, Power Steering,
Electronic Suspension, Braking Systems etc.
- Vehicle Controls and Comfort/Convenience:
Dashboard/Instrument Cluster, Security Alarm Systems, Climate Control
- Driver Assistance: Heads Up Display, Tire Pressure
Monitoring, Adaptive Cruise Control, Collision Warning etc.
- Communication and Infotainment: Audio Systems, Telematics,
Navigation/GPS, Games Consoles etc.
PLD: A Major Technology Trend in Automobile Industry
PLDs or Programmable logic devices are a power alternative to the silicon
technology based semiconductors ASIC and ASSP. There was a time when these
were the preferred semiconductor options, but now, car manufacturers in the
global automobile industry are opting for more powerful yet cost-effective
car design platforms to meet the growing networking needs of their
increasingly complex car digital systems.
Platform concept: A Landmark Technology Trend in Automotive
Platform concept is the newest thing in the
evolutionary history of automotive designing. In this concept, one basic
design is used for car model differentiation. The concept is further gaining
popularity due to increase in the trend of converging data, audio and video
in a single automotive space.
Increased Demand for Digital Content in Automobile Industry
motor digital content such as rear seat entertainment systems, navigation
systems, and driver assistance applications are no more add-ons in a car
model. They are now considered mainstream products in automobile industry.
Quality- The Mainstay in Automobile Industry
Motivated by the
enhanced use of high definition, wireless communication in cars and
vehicles, system OEMs and
in the global automobile industry
are increasingly opting for cutting-edge technology driven semiconductor
All these technology progress in the automobile industry has significantly
brought down the automotive design cycle from 60 months to approximately 24
to 36 months. This is further going to expedite the innovation of automotive
technology in the years to come.