
Established on 6th October, 1997, Toyota motors has pulled the vigilant
of Indian customers to its products. With the full devotion and round
the clock services, Toyota tied up with Kirloskar Group by forming
Toyota Kirloskar Motor Private Limited. Two shareholders of Toyota
Motors are Toyota Motor Corporation holding share of 89% while Kirloskar
group is having the share of 11% .
Headquartered in Japan, Toyota motors is a multinational corporation,
the world's largest automaker. Other offices are located in Aichi,
Nagoya and in Tokyo. In 1982, Toyota Motor Company and Toyota Motor
Sales merged into one company, the Toyota Motor Corporation. After two
years, Toyota signed a joint venture with GM called NUMMI, the New
United Motor Manufacturing, Inc, operating an automobile manufacturing
plant in Fremont, California.
Toyota Motors has been appreciated by many awards. In 1970, it was
awarded by Japanese Quality Control Award for being participating in a
wide variety of Motor sports. Later in the year 1990, Toyota Motors
began to branch out from producing mostly compact cars by adding several
larger and luxurious vehicles to its lineup.
In 1997, the company began production of the world's best selling
hybrid car, the Toyota Prius. Later in 2002, it has started IMV project,
"Innovative International Multi-purpose vehicle" to optimize
global manufacturing and supply systems for pickup trucks and
multipurpose vehicles.
In the beginning of year 2007, the company has developed as the most
profitable automaker and largest seller of cars. Revenue of Toyota
Motors in year 2006 is $11 billion along with increasing sales among
other countries i.e United States.