Fiat India Pvt Ltd
Fiat India Pvt. Ltd.
is an Industrial Joint Venture, incorporated on
January 02, 1997
, between Fiat Group Automobiles and Tata Motors
Limited originally. This joint venture resulted in the formation of Fiat
Automobiles Pvt. Ltd. which has manufacturing locations in 60 countries. It
was hoped that this new venture would produce cars which give good
performance, are beautiful and which would be suitable for Indian
Fiat holds a 50% stack in the company. It owns and
controls five Internationally renowned brands like Lancia Automobiles, Fiat
Automobiles, Alfa Romeo Automobiles, Abarth and Fiat Light Commercial
Vehicles. The Makers of renowned cars such as the Ferrari, Maserati, Alfa
Romeo and Lancia besides the Fiat branded cars.
The other partner of this joint venture, TATA MOTORS, is the largest
automobile company in India, with revenues of Rs. 32,426 crores (USD 7.2
billion) in 2006-07. It is a leader in every segments with winning products
in the compact, mid-size and Sports Utility Vehicles.
The state-of-art infrastructure of Fiat India Pvt. Ltd. have an installed
capacity to produce over 100,000 cars and 200,000 engines besides aggregates
The Strategy of FIAT car world is to build family vehicles on the platform
as conceinved for emerging market. This is better known as 178 projects and
allows an array of body shapes to serve to the various requirements of the
market around the world. The five body styles include a three and five-door
hatchback (Palio), a station wagon (Palio Weekend), a three-box saloon
(Sienna), a van and a pick-up.