Force Motors had its inception four decades ago in 1957, with the
production of HANSEAT 3-Wheelers in joint venture with Vidal & Sohn
Tempo Werke Germany and went on to set up a strong existence in the Light
Commercial Vehicles (LCV) field with the MATADOR.
Due to its exceptionsl efforts during the last 5
years, the company has endeavored a lot in the growth of the company and has
been able to originate new Light Commercial Vehicles, new state-of-the-art
Tractors, a new range of Three-Wheelers and a new family of Utility
Late N K Firodia
, was the founding Managing Director of the company.
This company is the one that is thoroughly focused in offering 100% customer
satisfaction to the fullest while maintaining high quality, high technology
and high utility. They deliver the most technically advanced products by
applying product design, production engineering, hitech manufacturing and
innovative marketing. The report of the Sales Revenue of the Company, for
the year under consideration witnessed a nominal development over the
The net sales of FORCE Motors by the end of 31st March'08 is 1,00,910.46
which was 97,366.90 by 31st March'07. Despite the considerable advancement
in the sale of light commercial vehicvles, the performance of the company
was a bit hindered by shifting market preference in the small commercial
vehicles segment. The reason for taking away the benefit of the growth in
the Light Commercial Vehicle field for the Company was a dewcline in the
sale of Minidors.
Even with the above reasons, FORCE Motors has remarkably profited in the
market segments where it still holds its strong presence. However on account
of market dynamics, the addressable markets for the Companys
traditional and established range of products have reduced.