Ford Motor Company
Ford Motor Company has a rich legacy of translating better motoring ideas to the roads. It has manufactured notable brands such as the Ford, Lincoln, Mercury and the Jaguar. It is among the top five industrial corporations in the world and is available in more than 200 countries around the world.
Ford has entered the Indian market through a tie - up
with Mahindra Motors to manufacture the Ford Escort. Sold to over 18 million
owners worldwide, the models available in India are specially engineered for
Indian conditions. Ford has sold over 260,000,000 vehicles around the world,
and is all geared to make India a global player in automobiles.
With an investment of over Rs. 1700 crores, and in an area encompassing 350
acres, Ford has set up its own new, integrated manufacturing plant at
Maraimalai Nagar near Chennai. It has been the endeavor at Mahindra Ford to
manufacture India's top quality cars. This is secured through a quality
check program based on the principles of NOVA - C (New Overall Vehicle Audit
- Customer) wherein daily random checks are conducted from a customer's
point of view. To be doubly sure, routine calls are made to dealerships to
check the quality of cars delivered to them.
At Mahindra's dealerships are present trained professionals who provide the
best levels of service in India. Its intensive manpower training, advanced
service equipment and dedicated consumer satisfaction are the are its plus
points which is being followed by the entire industry.
Acknowledgement has come in the form of the J D power 1997 India Initial
Quality and Customer Satisfaction Awards. These internationally acclaimed
and recognized awards voted the Ford Escort as the Best Quality car and the
Mahindra Ford and its dealerships were rated the highest in Customer
Satisfaction. This is an honour as it its only the second time in automotive
history that the same brand/manufacturer has received both the awards in the