Honda Motors Co. Ltd. The joint venture
between India's Hero Group and Honda Motor Company, Japan has not only
created the world's single largest two wheeler company but also one of
the most successful joint ventures worldwide. Hero Honda became the
first name in 80s in India to make and prove a point that vehicles can
be driven without any pollution. It launched the vehicles having the
assets like fuel thrift and low emission. The company has also been
honored by several awards like Auto Tech of the Year" - Glamout PGM
FI by Overdrive Magazine and “Most Trusted Company” , by TNS
Voice of the Customer Awards 2006. Hero Honda comes under the category
of most fuel- efficient and largest selling vehicles due to its advanced
use of technology and better services. It strives very hard to meet the expectations of its customers. A rich background of delivering high value products at the most economical price led the world's largest manufacturer of motorcycles to join hands with the world's largest bicycle manufacturer. This similarity of working environment and system of operation of Honda Motor Company of Japan and the Hero Group ended up in the establishment of Hero Honda Motors Ltd. A relationship so similar and desirable that Hero Honda has managed to achieve indigenisation of over 95 percent, a Honda record worldwide. The reason behind its success lies in the tactical promotions and excellent marketing that has acted as a catalyst to establish it as a intelligent purchase. Its outstanding features like fuel conservation, safety riding courses and mobile workshops helped the group reach in the interiors of the country. Finance services helped facilitate purchase, as did an efficient dealer network across the country. Well-entrenched in the domestic market, Hero Honda Motors Ltd. focused its attention overseas, and due to which exports has seen a steady rise. Over the years, the Company has received its share of accolades, including the National Productivity Council's Award ( 1990-91), and the Economic Times - Harvard Business School Association of India Award, against 200 contenders. Company
URL : http://world.honda.com/India/
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