was the brand of the Enfield
Cycle Company. Royal Enfield is one the oldest bike on the road. The company
is well known for producing motorcycles, but they also produce bicycle,
stationary engines, lawnmowers and rifle small parts for the Royal Small
Arms Factory in Enfield.
headquarter situated at Thiruvottiyur, Chennai, Tamil Nadu, India.
In 1990, Royal Enfield entered into a strategic
alliance with the Eicher Group, and later merged with it in 1994. The annual
turnover of the company is Rs.10 billion. The Eicher Group has a range of
interests in the automotive industry, including small trucks, tractors,
exports, automotive gears, management consultancy and cartography.
The corporate philosophy of Royal Enfield Motors Ltd.
around quality and unflinching loyalty to the customer, a few reasons why
the legendary Bullet is not just a bike but a motorcycling icon. The
ruggedness and reliability of the bike is endorsed by the army, the police,
the paramilitary forces and over 500 institutions which form part of the
die-hard customer base of the Bullet, dubbed the "Rajagadi", or
The innovative ideas of the Royal Enfield -Eicher nexus is exhibited in the
new line of Enfield bikes and the global technological tie-ups.
Royal Enfield has existing technical tie-ups with :
- Criterion Engineers, UK for a new 5 speed transmission system.
- DB Designs, UK for styling.
- AVL, Austria for new engines.
- FW Egli for high power engines for 535cc and 624cc.
Royal Enfield Motors Ltd.
operates out of 12 area offices, 16
depots, over 250 dealers and 150 authorized service centers in India. The
company also exports its products to over 20 countries including Canada,
France, Japan, USA, Germany and UK.