Tata Motors
TELCO
is India's largest private sector company with an annual turnover of Rs.
101.3 billion. It is also India's largest commercial vehicle
manufacturer with a market share of 31.2% in the multi-utility vehicles
segment and 6.4% in the luxury car segment. Worldwide it is ranked among
the top ten in the manufacture of vehicles in the range of 5-15 tonnes.
It manufactures heavy commercial vehicles (HCV), light commercial
vehicles (LCV), passenger cars and multi-utility vehicles.
One of India's premier automobile companies, it was established in 1945
to manufacture steam locomotives. A tie-up with Daimler-Benz to produce
commercial vehicles lasted from 1954 to 1969, by when Telco was in a
position to independently design and manufacture commercial vehicles. It
ventured into the production of other engineering equipment before it
finally settled down to automobile and construction equipment machinery.
Export for the year 1997-98 totaled Rs. 600.78 crores with its major
export markets being Middle East, Asia, Africa and Europe. Telco has 4
modern manufacturing plants: at Jamshedpur in Bihar, Pimpri and
Chinchwad in Pune (Maharashtra) and Lucknow in Uttar Pradesh.
Tata has entered into several collaborations with different companies.
Tata Cummins Ltd. is a 50:50 venture with Cummins Engine Company, USA
for the manufacture of fuel-efficient, low emission,
environment-friendly diesel engines. A joint venture with Daimler Benz/
Mercedes Benz A.G. produces the 'E-Class' Mercedes Passenger Cars and it
is also in collaboration with Holset Engineering Company, U.K. for turbo
chargers to be used in the diesel engines manufactured by Tata Cummins
Ltd. and other OEMs.
The only Indian company which is equipped with crash testing
facilities, servicing is never a problem with its vehicles. Service
set-ups exist at every 100 kms at national highways. Besides there are
450 Service Centers across India, 24 hour ATM (Any Time Mobile) centers
in Mumbai and Ahmedabad and fully functional Customer Training Cells in
the Service Centers to help the customers make the best use of their
vehicles.
Telco manufactures some of the most favorite vehicles of all times. Its
Tata Safari, Tata Estate, Tata Mobile, Tata Sierra, and the trucks and
buses manufactured by it are very popular. The challenge before Telco
now is to make its newly introduced passenger car 'Indica',
as popular as its other models.
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